


When announcing a global use of Reels, Instagram emphasized that the new feature is "a new way to create and discover short, entertaining videos on Instagram". But before we get into that, let’s see what Instagram Reels are and how to upload Reels on Instagram. Keep along to find out the best time to post Instagram Reels and why post Reels at all. In fact, much like the Stories, loved by hundreds of influencers, Instagram Reels are only effective within the context of brand or creator, and when uploaded at the right time. That said, you won’t gain much by just randomly posting poor-quality Reels with no context. Popular brands like Louis Vuitton, Sephora, and Red Bull as well as all-time sports favorites like LA Lakers were able to reach maximum engagement using Reels. Fast forward and the Reels are one of the hottest trends on Instagram. Instagram is heavily taking on its virally popular counterpart, TikTok, releasing the Reels.
